The One Show
The One Show is the world's most prestigious award show in advertising and design. For over 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.
Year
#
One Show
Holding Company Rankings
MDC Partners
Client
Title
Category
Award
Points
AXE - The Thing
Agency: 72andSunny / Amsterdam
Client: Unilever (AXE)
Category: Consumer - Cinema Advertising / 90 Seconds & Under (Short Form) - Single
Points: 15.0
Lightsaber Escape: A Chrome Experiment
Agency: 72andSunny / Los Angeles + Unit9 / London
Client: Google, Disney, Industrial Light & Magic, Lucasfilm
Category: Consumer - Gaming & Mobile / Branded Gaming
Points: 15.0
Gentlemen's Wager II
Agency: Anomaly / New York + RSA Productions / Los Angeles
Client: Johnnie Walker
Category: Craft - Cinematography / Cinematography
Points: 15.0
Lightsaber Escape: A Chrome Experiment
Agency: 72andSunny / Los Angeles + Unit9 / London
Client: Google, Disney, Industrial Light & Magic, Lucasfilm
Category: Innovation - Mobile / Mobile
Points: 15.0
Bedstock
Agency: Anomaly / New York
Client: MyMusicRx
Category: Non-Profit - Websites / Websites
Points: 15.0
Year In Search 2015
Agency: 72andSunny / Los Angeles
Client: Google
Category: Consumer - Broadcast & Moving Image / Short Films & Videos
Points: 15.0
DXP
Agency: CP+B / Boulder
Client: Domino's
Category: Consumer - Ambient Media (Indoor & Outdoor) / Outdoor Installations & Ambient - Single
Points: 15.0
Year In Search 2015
Agency: 72andSunny / Los Angeles
Client: Google
Category: Consumer - Cinema Advertising / Over 90 Seconds (Long Form) - Single
Points: 10.0
Pizza School
Agency: CP+B / Boulder
Client: Domino's
Category: Consumer - Ambient Media (Indoor & Outdoor) / Pop-Ups
Points: 10.0
Silent Ads
Agency: CP+B / Boulder + Biscuit / LA
Client: Hotels.com
Category: Consumer - Branded Social Post / Branded Social Post
Points: 10.0
Emoji Ordering
Agency: CP+B / Boulder
Client: Domino's
Category: Innovation - Innovation in Social Media / Innovation in Social Media
Points: 10.0
The Gentleman's Wager II
Agency: Anomaly / New York / Amsterdam + RSA Productions / Los Angeles
Client: Johnnie Walker - Diageo
Category: Consumer - Broadcast & Film / Branded Film
Points: 10.0
The Professionals Collection
Agency: CP+B / Boulder
Client: Fruit of the Loom
Category: Consumer - Collateral Design / Promotional Items - Single or Series
Points: 5.0
Vintage Label Series
Agency: 72andSunny NL / Amsterdam
Client: Carlsberg
Category: Consumer - Package Design / Single or Series
Points: 5.0
Tmall Chinese Academy
Agency: Anomaly / Shanghai
Client: Tmall
Category: Consumer - Digital Product / Digital Product
Points: 5.0
Tmall Chinese Academy
Agency: Anomaly / Shanghai
Client: Tmall
Category: Consumer - Websites / Services
Points: 5.0
Lightsaber Escape: A Chrome Experiment
Agency: 72andSunny / Los Angeles + Unit9 / London + Plan8 / Stockholm
Client: Google, Disney, Industrial Light & Magic, Lucasfilm
Category: Consumer - Websites / Branded Games
Points: 5.0
Meet Halfway
Agency: CP+B / LA
Client: PayPal / Airbnb
Category: Consumer - Websites / Social Networks / Community
Points: 5.0
Made By You
Agency: Anomaly / New York + Iconoclast / Los Angeles + Cut + Run / New York + The Mill / New York
Client: Converse
Category: Consumer - Integrated Branding / Integrated Branding
Points: 5.0
Lightsaber Escape: A Chrome Experiment
Agency: 72andSunny / Los Angeles + Unit9 / London
Client: Google, Disney, Industrial Light & Magic, Lucasfilm
Category: Innovation - Websites / Websites
Points: 5.0
Plastique
Agency: CP+B / Boulder
Client: Fruit of the Loom
Category: Consumer - Integrated Branding / Integrated Branding
Points: 5.0
Call of Duty: Black Ops III "Seize Glory"
Agency: 72andSunny / Los Angeles
Client: Activision
Category: Craft - Writing / Writing
Points: 5.0
DXP
Agency: CP+B / Boulder
Client: Domino's
Category: Consumer - Physical Product / Physical Product
Points: 5.0
AXE - The Thing
Agency: 72andSunny / Amsterdam
Client: Unilever (AXE)
Category: Consumer - Television / 60 Second - Single
Points: 5.0
It's Really Time to Let Go? Escape
Agency: CP+B / Miami
Client: letgo
Category: Consumer - Television / 30 Second - Single
Points: 5.0
Epic Cord Fail
Agency: Doner / Detroit + PYTKA / Los Angeles + Tool of North America / Los Angeles
Client: JBL
Category: Consumer - Television / 30 Second - Campaign
Points: 5.0
It's Really Time to Let Go
Agency: CP+B / Miami
Client: letgo
Category: Consumer - Television / 30 Second - Campaign
Points: 5.0
Year In Search 2015
Agency: 72andSunny / Los Angeles
Client: Google
Category: Consumer - Television / Over 60 Second - Single
Points: 5.0
Made By You
Agency: Anomaly / New York + Fill In The Blank / Brooklyn + TH Productions / New York
Client: Converse
Category: Consumer - Ambient Media (Indoor & Outdoor) / Billboards or Transit - Campaign
Points: 5.0
Creative Freedom
Agency: 72andSunny / Los Angeles
Client: Dropbox
Category: Consumer - Ambient Media (Indoor & Outdoor) / Billboards or Transit - Campaign
Points: 5.0
Made with Code LED Dress
Agency: 72andSunny / Los Angeles + Nexus Interactive Arts / London
Client: Google
Category: Innovation - Use of Technology / Use of Technology
Points: 5.0
Meet Halfway
Agency: CP+B / LA
Client: PayPal / Airbnb
Category: Consumer - Web / User Experience
Points: 5.0
Client:
Unilever (AXE)
Title:
AXE - The Thing
Category:
Consumer - Cinema Advertising / 90 Seconds & Under (Short Form) - Single
Award:
2016 Film Silver Pencil
Points:
15.0
Client:
Google, Disney, Industrial Light & Magic, Lucasfilm
Title:
Lightsaber Escape: A Chrome Experiment
Category:
Consumer - Gaming & Mobile / Branded Gaming
Award:
2016 Branded Entertainment Silver Pencil
Points:
15.0
Client:
Johnnie Walker
Title:
Gentlemen's Wager II
Category:
Craft - Cinematography / Cinematography
Award:
2016 Branded Entertainment Silver Pencil
Points:
15.0
Client:
Google, Disney, Industrial Light & Magic, Lucasfilm
Title:
Lightsaber Escape: A Chrome Experiment
Category:
Innovation - Mobile / Mobile
Award:
2016 UX / UI Silver Pencil
Points:
15.0
Client:
MyMusicRx
Title:
Bedstock
Category:
Non-Profit - Websites / Websites
Award:
2016 Interactive Silver Pencil
Points:
15.0
Client:
Google
Title:
Year In Search 2015
Category:
Consumer - Broadcast & Moving Image / Short Films & Videos
Award:
2016 Design Silver Pencil
Points:
15.0
Client:
Domino's
Title:
DXP
Category:
Consumer - Ambient Media (Indoor & Outdoor) / Outdoor Installations & Ambient - Single
Award:
2016 Print & Outdoor Silver Pencil
Points:
15.0
Client:
Google
Title:
Year In Search 2015
Category:
Consumer - Cinema Advertising / Over 90 Seconds (Long Form) - Single
Award:
2016 Film Bronze Pencil
Points:
10.0
Client:
Domino's
Title:
Pizza School
Category:
Consumer - Ambient Media (Indoor & Outdoor) / Pop-Ups
Award:
2016 Print & Outdoor Bronze Pencil
Points:
10.0
Client:
Hotels.com
Title:
Silent Ads
Category:
Consumer - Branded Social Post / Branded Social Post
Award:
2016 Social Media Bronze Pencil
Points:
10.0
Client:
Domino's
Title:
Emoji Ordering
Category:
Innovation - Innovation in Social Media / Innovation in Social Media
Award:
2016 Social Media Bronze Pencil
Points:
10.0
Client:
Johnnie Walker - Diageo
Title:
The Gentleman's Wager II
Category:
Consumer - Broadcast & Film / Branded Film
Award:
2016 Branded Entertainment Bronze Pencil
Points:
10.0
Client:
Fruit of the Loom
Title:
The Professionals Collection
Category:
Consumer - Collateral Design / Promotional Items - Single or Series
Award:
2016 Design Merit Award
Points:
5.0
Client:
Carlsberg
Title:
Vintage Label Series
Category:
Consumer - Package Design / Single or Series
Award:
2016 Design Merit Award
Points:
5.0
Client:
Tmall
Title:
Tmall Chinese Academy
Category:
Consumer - Digital Product / Digital Product
Award:
2016 Intellectual Property Merit Award
Points:
5.0
Client:
Tmall
Title:
Tmall Chinese Academy
Category:
Consumer - Websites / Services
Award:
2016 Interactive Merit Award
Points:
5.0
Client:
Google, Disney, Industrial Light & Magic, Lucasfilm
Title:
Lightsaber Escape: A Chrome Experiment
Category:
Consumer - Websites / Branded Games
Award:
2016 Interactive Merit Award
Points:
5.0
Client:
PayPal / Airbnb
Title:
Meet Halfway
Category:
Consumer - Websites / Social Networks / Community
Award:
2016 Interactive Merit Award
Points:
5.0
Client:
Converse
Title:
Made By You
Category:
Consumer - Integrated Branding / Integrated Branding
Award:
2016 Cross-Platform Merit Award
Points:
5.0
Client:
Google, Disney, Industrial Light & Magic, Lucasfilm
Title:
Lightsaber Escape: A Chrome Experiment
Category:
Innovation - Websites / Websites
Award:
2016 Interactive Merit Award
Points:
5.0
Client:
Fruit of the Loom
Title:
Plastique
Category:
Consumer - Integrated Branding / Integrated Branding
Award:
2016 Cross-Platform Merit Award
Points:
5.0
Client:
Activision
Title:
Call of Duty: Black Ops III "Seize Glory"
Category:
Craft - Writing / Writing
Award:
2016 Branded Entertainment Merit Award
Points:
5.0
Client:
Domino's
Title:
DXP
Category:
Consumer - Physical Product / Physical Product
Award:
2016 Intellectual Property Merit Award
Points:
5.0
Client:
Unilever (AXE)
Title:
AXE - The Thing
Category:
Consumer - Television / 60 Second - Single
Award:
2016 Film Merit Award
Points:
5.0
Client:
letgo
Title:
It's Really Time to Let Go? Escape
Category:
Consumer - Television / 30 Second - Single
Award:
2016 Film Merit Award
Points:
5.0
Client:
JBL
Title:
Epic Cord Fail
Category:
Consumer - Television / 30 Second - Campaign
Award:
2016 Film Merit Award
Points:
5.0
Client:
letgo
Title:
It's Really Time to Let Go
Category:
Consumer - Television / 30 Second - Campaign
Award:
2016 Film Merit Award
Points:
5.0
Client:
Google
Title:
Year In Search 2015
Category:
Consumer - Television / Over 60 Second - Single
Award:
2016 Film Merit Award
Points:
5.0
Client:
Converse
Title:
Made By You
Category:
Consumer - Ambient Media (Indoor & Outdoor) / Billboards or Transit - Campaign
Award:
2016 Print & Outdoor Merit Award
Points:
5.0
Client:
Dropbox
Title:
Creative Freedom
Category:
Consumer - Ambient Media (Indoor & Outdoor) / Billboards or Transit - Campaign
Award:
2016 Print & Outdoor Merit Award
Points:
5.0
Client:
Google
Title:
Made with Code LED Dress
Category:
Innovation - Use of Technology / Use of Technology
Award:
2016 Responsive Environments Merit Award
Points:
5.0